Public relations strategies and tactics

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Bibliographic Details
Main Author: Wilcox, Dennis L.
Other Authors: ameron, Glen T. Reber, Bryan H., Cameron, Glen T.
Format: Book
Published: Boston Pearson 2015
Edition:11th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780205960644 (hbk.)  |7 80205960644 (hbk.) 
020 # # |a 0205960642  |2 05960642 
040 # # |l C  |a DLC  |d ITMB 
090 0 0 |a HM1221  |b .W55 2015 
100 # # |w ilcox, Dennis L.  |a Wilcox, Dennis L. 
245 1 0 |a Public relations  |b strategies and tactics  |c Dennis L Wilcox, School of Journalism & Mass Communications, San Jose State University, Glen T Cameron, School of Journalism, University of Missouri, Bryan H Reber, Grady College of Journalism & Mass Communicati 
250 # # |a 11th ed  |1 th ed 
260 # # |a Boston  |b Pearson  |c 2015  |o ston 
300 # # |a xxvi, 598 p.  |b col. ill.  |c 27 cm  |x vi, 598 p. 
504 # # |a Includes bibliographical references (p. 570-577) and index  |n cludes bibliographical references (p. 570-577) and index 
650 # 0 |p ublic relation  |a Public relations  |z United States 
650 # 0 |p ublic relations  |a Public relations  |z United State 
700 # # |c ameron, Glen T.  |a Reber, Bryan H. 
700 # # |r eber, Bryan H.  |a Cameron, Glen T. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522444