The practice of public relations
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Pearson
2014
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| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxix, 414 p. col. ill. 26 cm |
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| Bibliography: | Includes bibliographical references (p. 391-398) and index |
| ISBN: | 0133083578 9780133083576 (pbk.) |
Public relations strategies and tactics