Principles of Integrated Marketing Communications
Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising, and personal selling. Lawrence Ang...
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| Format: | Book |
| Language: | English |
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Cambridge, UK
CAMBRIDGE UNIVERSITY PRESS
2014
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| Online Access: | Click Here to View Status and Holdings. |
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High-performance interactive marketing new techniques and technologies for winning and keeping customers