Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising, and personal selling. Lawrence Ang...

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Bibliographic Details
Main Author: Ng, Lawrence (Author)
Format: Book
Language:English
Published: Cambridge, UK CAMBRIDGE UNIVERSITY PRESS 2014
Subjects:
Marketing > Technological innovations
Communication in marketing > Technological innovation
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