Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising, and personal selling. Lawrence Ang...

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Bibliographic Details
Main Author: Ng, Lawrence (Author)
Format: Book
Language:English
Published: Cambridge, UK CAMBRIDGE UNIVERSITY PRESS 2014
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781107649187  |q paperback 
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264 # 1 |a Cambridge, UK  |b CAMBRIDGE UNIVERSITY PRESS  |c 2014 
264 # 4 |c ©2014 
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520 # # |a Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising, and personal selling. Lawrence Ang is at Macquarie University, Australia 
650 # 0 |a Marketing  |x Technological innovations 
650 # 0 |a Communication in marketing  |x Technological innovation 
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