MKTG 8
Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an...
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
2015
|
| Edition: | 8th Ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2015 AT ag| |#001 ##eng#D | ||
| 020 | # | # | |a 9781285432625 (pbk.) |q paperback |7 81285432625 (pbk.) |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a McDaniel, Carl D. |e author |m cDaniel, Carl D. |
| 245 | 1 | 0 | |a MKTG 8 |c Carl McDaniel, Joe Hair and Charles Lamb |
| 250 | # | # | |a 8th Ed |t h Ed |
| 260 | # | # | |u stralia |
| 264 | # | 1 | |a Australia |b South-Western |c 2015 |
| 300 | # | # | |a rious pagings |b illustrations (chiefly col.) |c 25 cm |
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| 500 | # | # | |a Includes ebook access |n cludes index |
| 500 | # | # | |a Includes index |n cludes ebook access |
| 520 | # | # | |a Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price. |
| 650 | # | 0 | |a Marketing |m arketin |
| 700 | 1 | # | |a Hair, Joseph F. |l amb, Charles |
| 700 | # | # | |a Lamb, Charles |h air, Joseph F. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521860 |
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