Services marketing an interactive approach

Services marketing an interactive approach

'Interactive Services Marketing' covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology

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Bibliographic Details
Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. 1950- Stephen John (Author), John, Joby 1957- (Author)
Format: Book
Language:English
Published: son, Ohio Cengage Learning 2014
Edition:4th ed
Subjects:
Service industries > ervice industries > Managemen
Service industries > ervice industries > Marketin
Online Access:Click Here to View Status and Holdings.
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