Services marketing an interactive approach

Services marketing an interactive approach

'Interactive Services Marketing' covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology

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Bibliographic Details
Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. 1950- Stephen John (Author), John, Joby 1957- (Author)
Format: Book
Language:English
Published: son, Ohio Cengage Learning 2014
Edition:4th ed
Subjects:
Service industries > ervice industries > Managemen
Service industries > ervice industries > Marketin
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Fisk, Raymond P.  |e author 
245 1 0 |a Services marketing  |b an interactive approach  |c Raymond P. Fisk; Stephen J. Grove; Joby John 
250 # # |a 4th ed 
264 # 1 |a son, Ohio  |b Cengage Learning  |c 2014 
264 # 4 |c ©2014 
300 # # |a xxiii, 261 pages  |b illustrations  |c 26 cm 
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504 # # |a Includes bibliographical references and index 
520 # # |a 'Interactive Services Marketing' covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology 
650 # 0 |a Service industries  |s ervice industries  |x Managemen 
650 # 0 |a Service industries  |s ervice industries  |x Marketin 
700 1 # |a Grove, Stephen J.  |d 1950-  |e author  |q Stephen John 
700 # # |a John, Joby  |d 1957-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521807 
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