Services marketing an interactive approach
'Interactive Services Marketing' covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
son, Ohio
Cengage Learning
2014
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | 'Interactive Services Marketing' covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology |
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| Item Description: | Previous ed.: Boston, Mass.: Houghton Mifflin, 2008 |
| Physical Description: | xxiii, 261 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781285057132 |
Managing services challenges and innovations