Tourism The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal sel...

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Bibliographic Details
Main Authors: Cook, Roy A (Author), Hsu, Cathy H.C (Author), Marqua, Joseph J. (Author)
Format: Book
Language:English
Published: Boston PEARSON 2014
Edition:Fifth Edition
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Online Access:Click Here to View Status and Holdings.
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