Tourism The Business of Hospitality and Travel
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal sel...
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Main Authors: | Cook, Roy A (Author), Hsu, Cathy H.C (Author), Marqua, Joseph J. (Author) |
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Format: | Book |
Language: | English |
Published: |
Boston
PEARSON
2014
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Edition: | Fifth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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