Tourism The Business of Hospitality and Travel
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal sel...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
PEARSON
2014
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2020121104354 | ||
| 008 | 220211t20142014MAU ag# ##001 |#eng#D | ||
| 020 | # | # | |a 9780133113532 |q paperback |
| 020 | # | # | |a 0133113531 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a G155.A1 |b C66 2014 |
| 100 | 1 | # | |a Cook, Roy A |e author |
| 245 | 1 | 0 | |a Tourism |b The Business of Hospitality and Travel |c Roy A. Cook, Cathy H.C.Hsu, Joseph J. Marqua |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a Boston |b PEARSON |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | # | # | |a xx, 388 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises |
| 650 | # | 0 | |a Tourism |
| 700 | 1 | # | |a Hsu, Cathy H.C. |e author |
| 700 | 1 | # | |a Marqua, Joseph J. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521731 |
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Tourism the business of travel