Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

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This book has been writen you in mind-explaining the how and why of everyone's role in marketing.because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job.Marketing for Hospitality and Tourism and Tourism gives you an innov...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Makens, James C. (Author), Bowen, John T 1948- (Author)
Format: Manuscript Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2014
Edition:Sixth edition
Subjects:
Hospitality industry > Marketing
Tourism > Marketing
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