Marketing for Hospitality and Tourism
This book has been writen you in mind-explaining the how and why of everyone's role in marketing.because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job.Marketing for Hospitality and Tourism and Tourism gives you an innov...
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| Main Authors: | , , |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2014
|
| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 201827154710 | ||
| 008 | 180307t2014 NJU a## ##001 |#ENG#D | ||
| 020 | # | # | |a 9780132784023 |q hardback |
| 020 | # | # | |a 0132784025 |q hardback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M3 |b K68 2012 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Marketing for Hospitality and Tourism |c Philip Kotler, John T. Bowen, James C. Makens |
| 250 | # | # | |a Sixth edition |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2014 |
| 264 | # | 4 | |a ©2014 |
| 300 | # | # | |a xxi, 682 pages |b col. illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This book has been writen you in mind-explaining the how and why of everyone's role in marketing.because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job.Marketing for Hospitality and Tourism and Tourism gives you an innovative and practical introduction to marketing.Its style and extensive use of examples and illustrations make the book straightforward, easy to read. |
| 650 | # | 0 | |a Hospitality industry |x Marketing |
| 650 | # | 0 | |a Tourism |x Marketing |
| 700 | 1 | # | |a Makens, James C. |e author |
| 700 | # | # | |a Bowen, John T |d 1948- |e author |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521491 |
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Marketing for Hospitality and Tourism 
Marketing for hospitality and tourism