Strategic management
The second edition of Strategic Management caters to undergraduate and postgraduate students of Business Administration and Management. The book is designed to be used as a capstone course after the students have been exposed to the various functional areas of management. It is also useful for pract...
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Main Authors: | , |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Shah Alam, Selangor
Oxford Fajar
2013
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Edition: | SECOND EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 9789834710446 |q paperback |7 89834710446 |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD30.28 |b .Z35 2013 |
100 | # | # | |a Zainal Abidin Mohamed |e author |z Zainal Abidin Mohamed |
245 | 1 | 0 | |a Strategic management |c Zainal Abidin Mohamed, Ho Jo Ann, Wong Foong Yee |
250 | # | # | |a SECOND EDITION |
264 | # | 1 | |a Shah Alam, Selangor |b Oxford Fajar |c 2013 |
300 | # | # | |a xvi, 272 pages |b color illustrations |c 25 cm |v i, 272 pages |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
504 | # | # | |a Includes bibliographical references and indexes (page 267-272) |
520 | # | # | |a The second edition of Strategic Management caters to undergraduate and postgraduate students of Business Administration and Management. The book is designed to be used as a capstone course after the students have been exposed to the various functional areas of management. It is also useful for practitioners and general readers who seek essential knowledge on strategic management. Spanning 12 chapters, the book covers topics such as a brief historical background on strategic planning, the elements of strategic planning, and the strategic planning process of evaluation and formulation that includes various models used by diverse companies. |
650 | # | 0 | |a Strategic planning |s trategic plannin |
700 | # | # | |a Ann, Ho Jo |e author |
700 | # | # | |a Yee, Wong Foong |y Yee, Wong Foong |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521348 |
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