Strategic management

The second edition of Strategic Management caters to undergraduate and postgraduate students of Business Administration and Management. The book is designed to be used as a capstone course after the students have been exposed to the various functional areas of management. It is also useful for pract...

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Bibliographic Details
Main Authors: Zainal Abidin Mohamed (Author), Ann, Ho Jo (Author)
Other Authors: Yee, Wong Foong
Format: Book
Language:English
Published: Shah Alam, Selangor Oxford Fajar 2013
Edition:SECOND EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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520 # # |a The second edition of Strategic Management caters to undergraduate and postgraduate students of Business Administration and Management. The book is designed to be used as a capstone course after the students have been exposed to the various functional areas of management. It is also useful for practitioners and general readers who seek essential knowledge on strategic management. Spanning 12 chapters, the book covers topics such as a brief historical background on strategic planning, the elements of strategic planning, and the strategic planning process of evaluation and formulation that includes various models used by diverse companies. 
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