Strategic management

• Main Authors: Zainal Abidin Mohamed (Author), Ann, Ho Jo (Author)
• Other Authors: Yee, Wong Foong
• Format: Book
• Language: English
• Published: Shah Alam, Selangor Oxford Fajar 2013
• Edition: SECOND EDITION
• Subjects: Strategic planning > trategic plannin
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xvi, 272 pages color illustrations 25 cm
• Bibliography: Includes bibliographical references and indexes (page 267-272)
• ISBN: 9789834710446

The second edition of Strategic Management caters to undergraduate and postgraduate students of Business Administration and Management. The book is designed to be used as a capstone course after the students have been exposed to the various functional areas of management. It is also useful for practitioners and general readers who seek essential knowledge on strategic management. Spanning 12 chapters, the book covers topics such as a brief historical background on strategic planning, the elements of strategic planning, and the strategic planning process of evaluation and formulation that includes various models used by diverse companies.