Strategic planning for public relations
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Routledge, Taylor & Francis Group
2013
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Table of Contents:
- Formative research
- Analyzing the situation
- Analyzing the organization
- Analyzing the publics
- Strategy
- Establishing goals and objectives
- Formulating action and response strategies
- Developing the message strategy
- Tactics
Strategic Planning for Public Relations