Strategic planning for public relations
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Routledge, Taylor & Francis Group
2013
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-520627 | ||
| 020 | # | # | |a 9780415506762 (pbk.) |
| 020 | # | # | |a 041550676X (pbk.) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HM1221 |b .S77 2013 |
| 100 | 1 | # | |a Smith, Ronald D. |d 1948- |
| 245 | 1 | 0 | |a Strategic planning for public relations |c Ronald D. Smith |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a New York |b Routledge, Taylor & Francis Group |c 2013 |
| 300 | # | # | |a xxxv, 520 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references (p. [495]-505) and index |
| 505 | 0 | # | |t Formative research -- |t Analyzing the situation -- |t Analyzing the organization -- |t Analyzing the publics -- |t Strategy -- |t Establishing goals and objectives -- |t Formulating action and response strategies -- |t Developing the message strategy -- |t Tactics -- |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Strategic planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520627 |
| 964 | # | # | |c BOK |d MC |
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Strategic Planning for Public Relations