Mass media research an introduction
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Australia
Cengage- Wadsworth
[2014]
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| Edition: | 10th ed |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Science and research
- Elements of research
- Research ethics
- Sampling
- Qualitative research methods
- Content analysis
- Survey research
- Longitudinal research
- Experimental research
- Introduction to statistics
- Hypothesis testing
- B
Mass media research an introduction