Mass media research an introduction
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Australia
Cengage- Wadsworth
[2014]
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| Edition: | 10th ed |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-520624 | ||
| 020 | # | # | |a 9781133307334 (pbk.) |
| 020 | # | # | |a 1133307337 (pbk.) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a P91.3 |b .W47 2014 |
| 100 | 1 | # | |a Wimmer, Roger D. |
| 245 | 1 | 0 | |a Mass media research |b an introduction |c Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia |
| 250 | # | # | |a 10th ed |
| 260 | # | # | |a Australia |b Cengage- Wadsworth |c [2014] |
| 300 | # | # | |a xiii, 481 p. |b ill. |c 24 cm |
| 490 | 0 | # | |a Wadsworth series in mass communication and journalism |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- B |
| 650 | # | 0 | |a Mass media |x Research |
| 700 | 1 | # | |a Dominick, Joseph R. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520624 |
| 964 | # | # | |c BOK |d MC |
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Mass media research an introduction