Public relations writing form and style

• Main Author: Newsom, Doug
• Other Authors: Haynes, Jim 1937-
• Format: Unknown
• Published: Boston, MA Wadsworth Cengage Learning 2014
• Edition: 10th ed
• Series: Wadsworth series in mass communication and journalism.
• Subjects: Public relations; Public relations > Authorship; Business writing
• Online Access: Click Here to View Status and Holdings.

"Public relations writing: form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential techniques and methods needed to write with understanding a

Table of Contents:

• Part I: PR writing: role & responsibility. Public Relations and the Writer ; The Global Public Relations Environment ; Persuasion.
• Part II: Preparing to write. Research for the Public Relations Writer ; The Public Relations Planning Process.
• Part