Creative strategy in advertising
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their ne
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| Format: | Book |
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Belmont, Calif
Wadsworth
2014
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| Edition: | 11th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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The idea writers copywriting in a new media and marketing era