Creative strategy in advertising

Creative strategy in advertising

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This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their ne

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Bibliographic Details
Main Author: rewniany, Bonnie L. Drewniany, Bonnie L.
Other Authors: Jewler, A. Jerome
Format: Book
Published: Belmont, Calif Wadsworth 2014
Edition:11th ed
Subjects:
dvertising cop
dvertising layout and typograph
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-520622
020 # # |a 9781133307266 (pbk)  |7 81133307266 (pbk) 
020 # # |a 1133307264 (pbk)  |1 33307264 (pbk) 
040 # # |u @  |a AU@  |d ITMB 
090 0 0 |a HF5825  |b .D74 2014 
100 # # |d rewniany, Bonnie L.  |a Drewniany, Bonnie L. 
245 1 0 |a Creative strategy in advertising  |c Bonnie L. Drewniany, A. Jerome Jewler 
250 # # |a 11th ed  |1 th ed 
260 # # |a Belmont, Calif  |b Wadsworth  |c 2014  |e lmont, Calif 
300 # # |a xviii, 314 p.  |b ill.  |c 26 cm  |v iii, 314 p. 
500 # # |a Previous ed.: 2008  |r evious ed.: 2008 
504 # # |a Includes bibliographical references and index  |n cludes bibliographical references and index 
505 # # |a 1. Creativity : unexpected but relevant selling messages -- 2. Branding : indentity and image strategy -- 3.Diversity : targeting an ever-changing marketplace -- 4. Fact finding : the basis for effective creative work -- 5. Strategy : a road map for  |1 . Creativity : unexpected but relevant selling messages -- 2. Branding : indentity and image strategy -- 3.Diversity : targeting an ever-changing marketplace -- 4. Fact finding : the basis for effective creative work -- 5. Strategy : a road map for th 
520 # # |a This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their ne  |h is book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their need 
650 # 0 |a dvertising cop 
650 # 0 |a dvertising layout and typograph 
700 # # |j ewler, A. Jerome  |a Jewler, A. Jerome 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520622 

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