Creative strategy in advertising
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their ne
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| Format: | Book |
| Published: |
Belmont, Calif
Wadsworth
2014
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| Edition: | 11th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their ne |
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| Item Description: | Previous ed.: 2008 |
| Physical Description: | xviii, 314 p. ill. 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133307266 (pbk) 1133307264 (pbk) |
The idea writers copywriting in a new media and marketing era