Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century

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Bibliographic Details
Other Authors:	Balmer, John M. T.
Format:	Book
Series:	Routledge interpretive marketing research series 17
Subjects:	Corporate image Corporate culture Communication in organizations Branding (Marketing) Corporations
Online Access:	Click Here to View Status and Holdings.
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001	wils-520579
020	#	#	\|a 9780415662093 (hardback)
020	#	#	\|a 0415662095 (hardback)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD59.2 \|b .C65 2013
245	0	0	\|a Contemporary perspectives on corporate marketing \|b contemplating corporate branding, marketing and communications in the twenty-first century \|c edited by John M.T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena
264	1	#	\|a Abingdon, Oxon \|b Routledge \|c 2013
300	#	#	\|a xix, 156 p. \|b ill.c24 cm
490	1	#	\|a Routledge interpretive marketing research \|v 17
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Corporate image
650	#	0	\|a Corporate culture
650	#	0	\|a Communication in organizations
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Corporations
700	1	#	\|a Balmer, John M. T.
830	0	#	\|a Routledge interpretive marketing research series \|v 17
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520579
964	#	#	\|c BOK \|d MC