Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century

Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century

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Bibliographic Details
Other Authors: Balmer, John M. T.
Format: Book
Series:Routledge interpretive marketing research series 17
Subjects:
Corporate image
Corporate culture
Communication in organizations
Branding (Marketing)
Corporations
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 156 p. ill.c24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415662093 (hardback)
0415662095 (hardback)

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