Marketing your library's electronic resources a how-to-do-it manual

Marketing your library's electronic resources a how-to-do-it manual

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Bibliographic Details
Main Author: Kennedy, Marie R.
Other Authors: LaGuardia, Cheryl
Format: Unknown
Published: London Facet Publishing 2013
Subjects:
ibraries > Libraries > Marketin > Case studies > United States
ibraries > Electronic information resources > Electronic information resource > Special collections
lectronic information resources > Libraries > Marketin
ibraries > Libraries > Marketing > Case studie > United States
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Part I. How to design your marketing plan
  • Determining the purpose of your marketing plan
  • Fashion your marketing plan
  • Implementing your marketing plan
  • Construct your written marketing plan report
  • Assess your marketing plan
  • Revise and

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