Marketing your library's electronic resources a how-to-do-it manual
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| Other Authors: | |
| Format: | Book |
| Published: |
London
Facet Publishing
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-520495 | ||
| 020 | # | # | |a 9781856049429 (pbk.) |7 81856049429 (pbk.) |
| 020 | # | # | |a 1856049426 |8 56049426 |
| 040 | # | # | |d XCP |a YDXCP |d ITMB |
| 090 | 0 | 0 | |a ZA4060 |b .K46 2013 |
| 100 | # | # | |k ennedy, Marie R. |a Kennedy, Marie R. |
| 245 | 1 | 0 | |a Marketing your library's electronic resources |b a how-to-do-it manual |c Marie R Kennedy and Cheryl LaGuardia |
| 260 | # | # | |a London |b Facet Publishing |c 2013 |o ndon |
| 300 | # | # | |a xxi, 177 p. |b ill. |c 28 cm |x i, 177 p. |
| 504 | # | # | |a Includes bibliographical references and index |n cludes bibliographical references and index |
| 505 | # | # | |p art I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and up |a Part I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and |
| 650 | # | 0 | |l ibraries |a Libraries |x Marketin |x Case studies |z United States |
| 650 | # | 0 | |l ibraries |a Electronic information resources |x Electronic information resource |x Special collections |
| 650 | # | 0 | |e lectronic information resources |a Libraries |x Marketin |
| 650 | # | 0 | |l ibraries |a Libraries |x Marketing |x Case studie |z United States |
| 700 | # | # | |l aGuardia, Cheryl |a LaGuardia, Cheryl |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520495 |
Marketing your library's electronic resources a how-to-do-it manual