Marketing your library's electronic resources a how-to-do-it manual

Marketing your library's electronic resources a how-to-do-it manual

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Bibliographic Details
Main Author: Kennedy, Marie R.
Other Authors: LaGuardia, Cheryl
Format: Unknown
Published: London Facet Publishing 2013
Subjects:
ibraries > Libraries > Marketin > Case studies > United States
ibraries > Electronic information resources > Electronic information resource > Special collections
lectronic information resources > Libraries > Marketin
ibraries > Libraries > Marketing > Case studie > United States
Online Access:Click Here to View Status and Holdings.
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040 # # |d XCP  |a YDXCP  |d ITMB 
090 0 0 |a ZA4060  |b .K46 2013 
100 # # |k ennedy, Marie R.  |a Kennedy, Marie R. 
245 1 0 |a Marketing your library's electronic resources  |b a how-to-do-it manual  |c Marie R Kennedy and Cheryl LaGuardia 
260 # # |a London  |b Facet Publishing  |c 2013  |o ndon 
300 # # |a xxi, 177 p.  |b ill.  |c 28 cm  |x i, 177 p. 
504 # # |a Includes bibliographical references and index  |n cludes bibliographical references and index 
505 # # |p art I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and up  |a Part I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and 
650 # 0 |l ibraries  |a Libraries  |x Marketin  |x Case studies  |z United States 
650 # 0 |l ibraries  |a Electronic information resources  |x Electronic information resource  |x Special collections 
650 # 0 |e lectronic information resources  |a Libraries  |x Marketin 
650 # 0 |l ibraries  |a Libraries  |x Marketing  |x Case studie  |z United States 
700 # # |l aGuardia, Cheryl  |a LaGuardia, Cheryl 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520495 
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