INOVASI PRODUK Tip & Panduan

• Main Authors: Shayfull Zamree Abd. Rahim (Author), Mohd. Fathullah Ghazli @ Ghazali (Author), Mohd Nasir Mat Saad (Author), Mohd Sabri Hussin (Author), Norshah Afizi Shuaib (Author)
• Format: Book
• Language: Malay
• Published: Kangar, Perlis Penerbit Universiti Malaysia Perlis 2013
• Subjects: New products; Product management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 139 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9789675415630; 9675415630

This book provides an easy guide to readers especially students in understanding the actual methods of developing a new product. Readers are given guidance starting from an understanding of the surrounding problems followed by the skills to understand customers' needs, developing diverse design concepts, thus making an assessment of these concepts in order to get the best concepts. Readers will be guided on how to design a prototype for performance testing purposes besides providing guidance to choose the appropriate ingredients as well as the applicable manufacturing processes to ensure that the product is able to be realised as desired. Readers will also be guided on how to ensure their copyrights are safely protected and thus guide them how to devise a good strategy to market the products they have inspired.