BUSINESS RESEARCH METHODS
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "B...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United State
SOUTH-WESTERN
2010
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| Edition: | EIGHTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781439080702 |q paperback |
| 020 | # | # | |a 1439080704 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD30.4 |b .Z54 2010 |
| 100 | 1 | # | |a Zikmund, William G. |e author |
| 245 | 1 | 0 | |a BUSINESS RESEARCH METHODS |c William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin |
| 250 | # | # | |a EIGHTH EDITION |
| 264 | # | 1 | |a United State |b SOUTH-WESTERN |c 2010 |
| 264 | # | 4 | |c ©2010 |
| 300 | # | # | |a xxii, 674 pages |b illustrations; (some colour) |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "Business Research Methods, 8/e, International Edition" is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| 526 | 0 | # | |a MGT648 |b BM242 |5 BM |
| 526 | 0 | # | |a Research Methodology |b Bachelor Of Business administration (Hons.) Finance |5 Faculty of Business Management |
| 650 | # | 0 | |a Management |x Research |
| 650 | # | 0 | |a Business |x Research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520405 |
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BUSINESS RESEARCH METHODS