BUSINESS RESEARCH METHODS
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "B...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
United State
SOUTH-WESTERN
2010
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| Edition: | EIGHTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "Business Research Methods, 8/e, International Edition" is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
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| Physical Description: | xxii, 674 pages illustrations; (some colour) 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781439080702 1439080704 |
BUSINESS RESEARCH METHODS