business research methods
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2014
|
| Edition: | twelfth edition |
| Series: | The McGraw-Hill/Irwin series in operations and decision sciences business statistics
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Cooper, Donald R. |e author |
| 245 | 1 | 0 | |a business research methods |c Donald R. Cooper, Florida Atlantic University; Pamela S. Schindler, Wittenberg University |
| 250 | # | # | |a twelfth edition |
| 264 | # | 1 | |a New York |b McGraw-Hill/Irwin |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | # | # | |a xxvi, 692 pages |b illustrations |c 29 cm |
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| 490 | 1 | # | |a The McGraw-Hill/Irwin series in operations and decision sciences, business statistics |
| 504 | # | # | |a Includes bibliographical (pages. 630-651) and index |
| 520 | # | # | |a The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods, and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor |
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| 526 | 8 | # | |a Research Methodology for Hospitality and Tourism |b Master in Tourism Management |5 Faculty of Hotel and Tourism Management |
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Business Research Methods 
business research methods