International business environments and operations
An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios...
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Harlow
Pearson Education
2013
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Edition: | 14th ed., Global ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. |
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Physical Description: | v, 888 p. ill. (some col.) 28 cm |
Bibliography: | Includes bibliographical references and indexes |
ISBN: | 9780273766957 (pbk.) 0273766953 (pbk.) |