Strategic Management COMPETITIVENESS & GLOBALIZATION CONCEPTS

• Main Authors: Hitt, Michael A. (Author), Hoskisson, Robert E. (Author), Ireland, R. Duane (Author)
• Format: Book
• Language: English
• Published: Stamford, CT CENGAGE Learning 2015
• Edition: 11e
• Subjects: Competition > Case studie; Competition; Strategic planning; Strategic planning > Case studie
• Online Access: Click Here to View Status and Holdings.

 Examine strategic management with the market-leading text that sets the standard for the most intellectually rich yet thoroughly practical analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALISATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organisation model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALISATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage