Marketing

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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Hartley, Steven William, Rudelius, William
Format:	Book
Published:	New York, NY McGraw-Hill Education 2015
Edition:	12th ed
Subjects:	arketin > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-518320
020	#	#	\|a 9780077861032 (hbk.) \|7 80077861032 (hbk.)
020	#	#	\|a 0077861035 (hbk.) \|0 77861035 (hbk.)
040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .M29474 2015
100	#	#	\|k erin, Roger A. \|a Kerin, Roger A.
245	1	0	\|a Marketing \|c Roger A. Kerin, Steven W. Hartley, William Rudelius
250	#	#	\|a 12th ed \|2 th ed
260	#	#	\|a New York, NY \|b McGraw-Hill Education \|c 2015 \|e w York, NY
300	#	#	\|a xliv, 740 p. \|b col. ill., map, charts \|c 29 cm \|l iv, 740 p.
500	#	#	\|a Includes index \|n cludes index
650	#	0	\|m arketin \|a Marketing
700	#	#	\|r udelius, William \|a Hartley, Steven William
700	#	#	\|h artley, Steven William \|a Rudelius, William
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=518320