Marketing

Marketing

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Hartley, Steven William, Rudelius, William
Format: Book
Published: New York, NY McGraw-Hill Education 2015
Edition:12th ed
Subjects:
arketin > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xliv, 740 p. col. ill., map, charts 29 cm
ISBN:9780077861032 (hbk.)
0077861035 (hbk.)

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