MARKETING MANAGEMENT An Asian Perspective
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| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson Education South Asia Pte
2012
|
| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20211010151552 | ||
| 008 | 211228t20122013 SI ag# ##001 |#eng#D | ||
| 020 | # | # | |a 9789810687977 |q paperback |
| 020 | # | # | |a 9810687974 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .K68 2012 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a MARKETING MANAGEMENT |b An Asian Perspective |c Philip Kotler |
| 250 | # | # | |a SIXTH EDITION |
| 264 | # | 1 | |a Singapore |b Pearson Education South Asia Pte |c 2012 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xxviii, 874 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 700 | 1 | # | |a Keller, Kevin Lane |e author |
| 700 | 1 | # | |a Swee, Hoon Ang |e author |
| 700 | 1 | # | |a Siew, Meng Leong |e author |
| 700 | 1 | # | |a Chin, Tiong Tan |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=518317 |
| 964 | # | # | |c BOK |d BM |
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Marketing management an Asian perspective