MARKETING MANAGEMENT An Asian Perspective

MARKETING MANAGEMENT An Asian Perspective

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane (Author), Swee, Hoon Ang (Author), Siew, Meng Leong (Author), Chin, Tiong Tan (Author)
Format: Book
Language:English
Published: Singapore Pearson Education South Asia Pte 2012
Edition:SIXTH EDITION
Subjects:
Marketing > Management > Asia
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxviii, 874 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9789810687977
‎9810687974

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