Positioning the brand an inside-out approach

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Bibliographic Details
Main Author:	Riezebos, H. J. 1960-
Other Authors:	Grinten, Jaap van der
Format:	Book
Subjects:	Brand name products Product management Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-495546
020	#	#	\|a 9780415665193 (pbk. : alk. paper)
020	#	#	\|a 9780415665186
040	#	#	\|a DFLC \|d ITMB
090	0	0	\|a HF5415.15 \|b .R544 2012
100	1	#	\|a Riezebos, H. J. \|d 1960-
245	1	0	\|a Positioning the brand \|b an inside-out approach \|c Rik Riezebos and Jaap van der Grinten
300	#	#	\|a vi, 191 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. [177]-180) and index
650	#	0	\|a Brand name products
650	#	0	\|a Product management
650	#	0	\|a Branding (Marketing)
700	1	#	\|a Grinten, Jaap van der
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=495546
964	#	#	\|c BOK \|d AM
998	#	#	\|a 00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|