Uprising how to build a brand-and change the world-by sparking cultural movements

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Bibliographic Details
Main Author: Goodson, Scott
Format: Unknown
Published: United States McGraw Hill 2012
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780071782821 (hbk.) 
020 # # |a 0071782826 (hbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.1255  |b .G663 2012 
100 1 # |a Goodson, Scott 
245 1 0 |a Uprising  |b how to build a brand-and change the world-by sparking cultural movements  |c by Scott Goodson 
260 # # |a United States  |b McGraw Hill  |c 2012 
300 # # |a xiii, 255 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Social movements 
650 # 0 |a Branding(Marketing) 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=495314 
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