Marketing for cultural organizations new strategies for attracting and engaging audiences

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Bibliographic Details
Main Author:	Kolb, Bonita M.
Format:	Book
Published:	New York Routledge, Taylor & Francis Group 2013
Edition:	Third edition
Subjects:	erforming arts > Museums > Marketin useums > Performing arts > Marketin
Online Access:	Click Here to View Status and Holdings.
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001	wils-494623
020	#	#	\|a 9780415626958 (hardback : alk. paper) \|7 80415626958 (hardback : alk. paper)
040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a PN1590.M27 \|b K65 2013
100	1	#	\|k olb, Bonita M. \|a Kolb, Bonita M.
240	1	0	\|a Marketing cultural organisations
245	1	0	\|a Marketing for cultural organizations \|b new strategies for attracting and engaging audiences \|c Bonita M. Kolb.
250	#	#	\|a Third edition \|h ird edition
260	#	#	\|a New York \|b Routledge, Taylor & Francis Group \|c 2013 \|e w York
300	#	#	\|a ix, 190 p. \|c 24 cm \|x , 190 p.
500	#	#	\|a Revision of the author's Marketing cultural organisations \|e vision of the author's Marketing cultural organisations
504	#	#	\|a Includes bibliographical references and index \|n cludes bibliographical references and index
650	#	0	\|p erforming arts \|a Museums \|x Marketin
650	#	0	\|m useums \|a Performing arts \|x Marketin
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=494623
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