Marketing for cultural organizations new strategies for attracting and engaging audiences

Marketing for cultural organizations new strategies for attracting and engaging audiences

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Bibliographic Details
Main Author: Kolb, Bonita M.
Format: Book
Published: New York Routledge, Taylor & Francis Group 2013
Edition:Third edition
Subjects:
erforming arts > Museums > Marketin
useums > Performing arts > Marketin
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Revision of the author's Marketing cultural organisations
Physical Description:ix, 190 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415626958 (hardback : alk. paper)

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