Worthless, impossible, and stupid how contrarian entrepreneurs create and capture extraordinary value

• Main Author: Isenberg, Daniel J. (Author)
• Corporate Author: Dillon, Karen (Editor)
• Format: Book
• Language: English
• Published: Boston, MA Harvard Business Review Press 2013
• Subjects: Entrepreneurship; Value; Creative ability in business
• Online Access: Click Here to View Status and Holdings.

Introducing the global mind-set changing the way we do business. In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely novel way to approach business building--with the insights and lessons learned from a worldwide cast of entrepreneurial characters. Not boun...

Table of Contents:

• Preface : Why you are reading this book
• Introduction : Surprise
• pt. 1. Who is an entrepreneur? Three myths
• Myth #1 : entrepreneurs must be innovators
• Myth #2 : entrepreneurs must be experts
• Myth #3 : entrepreneurs must be young
• pt. 2. Running away from the crowd
• Why the best entrepreneurs seem crazy
• Why the best ventures seem worthless (or impossible, or stupid)
• pt. 3. When adversity meets reward
• If you can't stand the heat : why every entrepreneur faces adversity
• Some kitchens are hotter than others : succeeding when the environment is the enemy
• Solving burning problems : when adversity is the opportunity
• Personal gain : how the chimpanzee got his bananas back from the gorillas
• pt. 4. Making sense of it all
• Perceiving extraordinary value
• Creating extraordinary value
• Capturing extraordinary value
• Conclusion : "A crack, jerk, and a leap" : implications for leaders, entrepreneurs, and the rest of us.