Storytelling across worlds transmedia for creatives and producers

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Bibliographic Details
Main Author:	Dowd, Tom 1964-
Other Authors:	Niederman, Michael 1958-, Fry, Micheal 1966-, Steiff, Joseph 1957-
Format:	Unknown
Subjects:	Mass media > Marketing Convergence (Telecommunication) > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a P96.M36 \|b D69 2013
100	1	#	\|a Dowd, Tom \|d 1964-
245	1	0	\|a Storytelling across worlds \|b transmedia for creatives and producers \|c Tom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff
264	1	#	\|a New York \|b Focal Press, Taylor & Francis Group, \|c 2013
300	#	#	\|a xvii, 327 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Mass media \|x Marketing
650	#	0	\|a Convergence (Telecommunication) \|x Marketing
700	1	#	\|a Niederman, Michael \|d 1958-
700	1	#	\|a Fry, Micheal \|d 1966-
700	1	#	\|a Steiff, Joseph \|d 1957-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=493519
964	#	#	\|c BOK \|d AD
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