Storytelling across worlds transmedia for creatives and producers

Storytelling across worlds transmedia for creatives and producers

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Bibliographic Details
Main Author: Dowd, Tom 1964-
Other Authors: Niederman, Michael 1958-, Fry, Micheal 1966-, Steiff, Joseph 1957-
Format: Book
Subjects:
Mass media > Marketing
Convergence (Telecommunication) > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 327 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780240824116 (pbk.)
0240824113 (pbk.)

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