Customer and business analytics applied data mining for business decision making using R

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Bibliographic Details
Main Author: Putler, Daniel S.
Other Authors: Krider, Robert E.
Format: Book
Published: Boca Raton, FL CRC Press 2012
Series:The R series
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-490085
020 # # |a 9781466503960 (hbk.) 
020 # # |a 1466503963 (hbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.126  |b .P88 2012 
100 1 # |a Putler, Daniel S. 
245 1 0 |a Customer and business analytics  |b applied data mining for business decision making using R  |c Daniel S. Putler, Robert E. Krider 
260 # # |a Boca Raton, FL  |b CRC Press  |c 2012 
300 # # |a xxvi, 289 p.  |b ill.  |c 27 cm 
490 1 # |a Chapman & Hall/CRC the R series 
504 # # |a Includes bibliographical references (p. 283-285) and index 
650 # 0 |a Data mining  |x Data processing 
650 # 0 |a Decision making  |x Data processing 
650 # 0 |a R (Computer program language) 
650 # 0 |a Database marketing  |x Software 
650 # 0 |a Database management 
700 1 # |a Krider, Robert E. 
830 # 1 |a The R series 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=490085 
964 # # |c BOK  |d CS