CONTENT STRATEGY FOR THE WEB

• Main Authors: Halvorson, Kristina (Author), Rach, Melissa (Author)
• Other Authors: Cancilla, Sarah (Foreworder)
• Format: Book
• Language: English
• Published: Berkeley, California New Riders 2012
• Edition: Second edition
• Subjects: Web site development; Web site development > Management
• Online Access: Click Here to View Status and Holdings.

 FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.