The social innovation imperative create winning products, services, and programs that solve society's most pressing challenges

The social innovation imperative create winning products, services, and programs that solve society's most pressing challenges

Saved in:

Bibliographic Details
Main Author:	Bates, Sandra M.
Format:	Book
Published:	New York McGraw-Hill 2012
Subjects:	Branding (Marketing) Advertising > Brand name products Reputation Leadership Communication > Brand name products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

DIFFERENTIATE OR DIE Survival in Our Era of Killer Competition
by: Trout, Jack, et al.
Published: (2008)

Don't mess with the logo the straight talker's bible of branding
by: Edge, Jon
Published: (2009)

Living brands collaboration + innovation = customer fascination
by: Nadeau, Raymond
Published: (2007)

Brand new brand thinking brought to life by 11 experts who do
Published: (2002)

Behind powerful brands from strategy to campaign
by: Jones, Philip Jones
Published: (2000)

Developing winning brand strategies
by: Finskud, Lars
Published: (2009)

Brand marketing building winning brand strategies that deliver value and customer satisfaction
by: Weilbacher, William M
Published: (1993)

PENJENAMAAN
by: Ghazali Daimin
Published: (2013)

The Real power of brands making brands work for competitive advantage
by: Crainer, Stuart
Published: (1995)

Designing brand identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2009)

Penjenamaan
by: Ghazali Daimin
Published: (2013)

CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising
by: Czerniawski, Richard D.
Published: (1999)

Desingning brand identity a complete guide to creating, building, and maintaining strong brands
by: Wheeler, Alina
Published: (2003)

Designing brand identity a complete guide to creating, building and maintaining strong brands
by: Wheeler, Alina
Published: (2006)

Brand royalty how the world's top 100 brands thrive & survive
by: Haig, Matt
Published: (2006)

Brand new justice how brading places and products can help the developing world
by: Anholt, Simon
Published: (2005)

Designing Brand Identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2018)

Designing brand identity an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)

Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
by: Aaker, David A.
Published: (2004)

UNDERSTANDING BRANDS by 10 people who do
Published: (1991)

Understanding brands by ten people who do
Published: (1996)

Differentiate or die survival in our era of killer competition
by: Trout, Jack
Published: (2000)

Superbrands an insight into more than 80 of Malaysia's strongest brands
Published: (2002)

Wally Olins the brand handbook
by: Olins, Wally
Published: (2008)

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

Creating powerful brands the strategic route to success in consumer, industrial, and service markets
by: de Chernatony, Leslie
Published: (1992)

What makes winning brands different? ...
by: Buchholz, Andreas
Published: (2000)

Brands with character
Published: (2014)

What's in a name? advertising and the concept of brands
by: Jones, John Philip
Published: (1986)

Romancing the brand the power of advertising and how to use it
by: Martin, David N
Published: (1989)

Brand Manners How to create the self-confident organisations to live the brand
by: Pringle, Hamish, et al.
Published: (2003)

Brand manners how to create the self-confident organisation to live the brand
by: Pringle, Hamish
Published: (2001)

Brand culture
Published: (2006)

The future of brands twenty-five visions
Published: (2000)

Smart things to know about brands & branding
by: Mariotti, John
Published: (1999)

Branding from brief to finished solution
Published: (2005)

Wally Olins on b®and
by: Olins, Wally
Published: (2005)

Power Brands Measuring, Making and Managing Brand Success
by: Riesenbeck, Hajo, et al.
Published: (2007)

Harvard business review on brand management
Published: (1999)