The social innovation imperative create winning products, services, and programs that solve society's most pressing challenges

Saved in:

Bibliographic Details
Main Author:	Bates, Sandra M.
Format:	Book
Published:	New York McGraw-Hill 2012
Subjects:	Branding (Marketing) Advertising > Brand name products Reputation Leadership Communication > Brand name products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000 4501
001	wils-489764
005	2015023181019
008	130701s2012 nyu eng
020	#	#	\|a 9780071754996 (hbk.)
020	#	#	\|a 0071754997 (hbk.)
040	#	#	\|a DLC \|d ITMBDLC \|d DLC
090	0	0	\|a HF5415.1255 \|b .B38 2012
100	1	#	\|a Bates, Sandra M.
245	1	4	\|a The social innovation imperative \|b create winning products, services, and programs that solve society's most pressing challenges \|c Sandra M. Bates
260	#	#	\|a New York \|b McGraw-Hill \|c 2012
300	#	#	\|a xxx, 241 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 226-233) and index
650	#	1	\|a Branding (Marketing)
650	#	#	\|a Advertising \|x Brand name products
650	#	#	\|a Reputation
650	#	#	\|a Leadership
650	#	#	\|a Communication \|x Brand name products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=489764
964	#	#	\|c BOK \|d AM
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|