International marketing strategy analysis, development and implementation

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Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin 1945-
Format: Unknown
Published: London Thomson Learning 2008
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781844807635 (pbk.) 
020 # # |a 1844807630 (pbk.) 
040 # # |a TEF  |d ITMB 
090 0 0 |a HF1416  |b .P49 2008 
100 1 # |a Doole, Isobel 
245 1 0 |a International marketing strategy  |b analysis, development and implementation 
250 # # |a 5th ed 
260 # # |a London  |b Thomson Learning  |c 2008 
300 # # |a xx, 462 p.  |b ill. (chiefly col.)  |c 26 cm 
504 # # |a Includes bibliographical references and index 
526 0 # |a Doctor of business administration  |b BM901  |5 BM 
526 0 # |a Doctor of business administration  |b BM901  |5 Faculty of business management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Lowe, Robin  |d 1945- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=488962 
964 # # |c BOK  |d BM 
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