International marketing strategy analysis, development and implementation

International marketing strategy analysis, development and implementation

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Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin 1945-
Format: Unknown
Published: London Thomson Learning 2008
Edition:5th ed
Subjects:
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 462 p. ill. (chiefly col.) 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9781844807635 (pbk.)
1844807630 (pbk.)

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